How I think about systems, execution, and building organizations that work.
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How I think about systems, execution, and building organizations that work.
Why AI changes where revenue intelligence creates value.
Designing a workflow that turns GTM judgement into an operational system.
Designing outbound systems that reduce friction and improve execution.
Lessons from 7 years carrying a quota.
Systems create consistency.
I spent 7 years in SaaS sales at Oracle, Zendesk, HubSpot, and CYGNVS.
Along the way, I became more interested in the systems behind revenue than the deals themselves.
Today, I build GTM systems and workflows, including at Booked, an early-stage business I’m helping grow.
I’m interested in roles focused on GTM strategy, systems, and operations.