How I think about systems, execution, and building organizations that work.
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Lessons from 7 years carrying a quota.
Systems create consistency.
Research to outreach in under 90 seconds.
Better data starts upstream.
Repeatable reviews. Better decisions.
Turning 1,400+ accounts into a prioritized action queue.
From account signals to personalized outreach.
What AI changes about modern GTM software.
I spent 7 years in SaaS sales at Oracle, Zendesk, HubSpot, and CYGNVS.
Along the way, I became more interested in the systems behind revenue than the deals themselves.
Today, I build GTM workflows and AI-assisted systems that help teams execute more effectively.
I’m interested in roles focused on GTM strategy, systems, and operations.