Work
Frameworks, systems, and case studies exploring better GTM execution.

Projects

What I'd Fix at ZoomInfo's RevOps

Why AI changes where revenue intelligence creates value.

Building an AI-Native Account Prioritization Engine

Designing a workflow that turns GTM judgment into an operational system.

Frameworks

Outbound Systems

Designing outbound systems that reduce friction and improve execution.

Pipeline Visibility Engine

Better data starts upstream.

Deal Inspection Framework

Repeatable reviews. Better decisions.